British public ‘ignorant about trees’

According to a survey reported in Horticulture Week, a trade magazine, more than three-quarters of the people questioned believed that the main role of trees was to provide shade.

The questions, posed on behalf of Velvet Tissues – a UK-based toilet paper firm – also had a few more positive messages when it came to people’s attitudes towards trees, such as 75% agreed that trees featured in a favourite memory and 9% remember kissing a childhood sweetheart under a tree.

More than two-thirds of the people questioned considered the oak to be the UK’s most iconic tree, yet – depressingly – a third were not able to identify it.

The survey is hardly scientific,  and it is surely closely tied to a PR campaign in which the company describes itself as a tree lover (its website says it plants three trees for every one it cuts down to make its products), we felt it was worth featuring on this blog.

Sadly, it was not possible to get more details on the survey’s background because there is nothing on the company’s website and Horticulture Week only ran a very short story on the findings.

Source: Horticulture Week

Date: 25/08/2010

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